Earlier this month on September 6th, the Director General of National Tourist Office in Morocco, Abderrafie Zouiten, signed an MOU (Memorandum of Understanding) in collaboration with the President of Thailand Travel Agents Association, Suparerk Soorangura, in Rabat, the Moroccan Capital.
With the rise of a global trend to improve tourism significantly by 2020, major tourist destination countries including United Arab Emirates, and North Korea amongst others have in the past year kicked off big campaigns to attract millions of visitors as part of their respective economic growth strategies.
Northern Africa however, did not stay behind in this movement as it leverages heightened attention to its multicultural, multi-ethnic, and Mediterranean terrains, as it sets a goal to achieve 20 million visitors annually by 2020. With Morocco’s population of approximately 34 million, and Moroccan administration controlling the Western Sahara, summing up to more than a third of the entire Northern African population; Morocco also controls a GDP of over $154 billion of the entire Northern Africa’s $1.189 trillion GDP, keeping the countries at a huge advantage to impact the northern African region through its economic growth decisions.
To tackle situations such as the sudden decrease in European tourists from United Kingdom, Germany, France, and Italy; the Moroccan embassy in Thailand have united with Thai administration for tourism to invite Thai travel agents and journalists to visit Moroccan tourist sites in some of its cities including Rabat, Marrakesh, Casablanca and other nine popular cities towards promoting tourism in Morocco.